There’s nothing like star power to make
consumers take notice of marketing.
And in the case of Stellantis that can range from the family-friendly Peanuts gang — perfect for the Chrysler Pacifica minivan — to
hip hop pioneer LL Cool J, who is stumping for Jeep.
He appears in a 60-second spot “America’s Original
Influencer,” created in partnership with creative agency Doner along with his lyrics "Don't Call it a Comeback,” as Jeep Cherokee's legacy rolls on from the '70s to today.
The two-time Grammy Award winner will be featured in a national broadcast spot for the Jeep brand that encompasses the Jeep Wrangler, Jeep Gladiator and Jeep Grand Cherokee, "Drive into Fall" event.
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He performed during the reveal event Aug. 21 for the
2026 Jeep Cherokee in Brooklyn, New York, in front of thousands of Jeep fans, live and online.
The reveal was also live streamed in New York’s Times Square for four
hours and broadcast on SiriusXM LL Cool J's Rock the Bells Radio, says Wendy Orthman, vice president, Jeep Brand Marketing.
“We love the ‘Don't Call it a Comeback’
anthem as really statement for where the brand is right now,” Orthman tells Marketing Daily. “We love the attitude of the song, and the way LL Cool J so authentically connects
with the brand.”
Meanwhile, Chrysler brand is teaming up with Peanuts in a new Pacifica marketing campaign. Launching first across the Chrysler brand’s social media
channels, the multi-installment video series will see Snoopy, Charlie Brown, Lucy, Woodstock and other members of the beloved gang.
The first three videos in the series, “The Next Adventure,” “Perfect Pair” and “Ready, Set,
Ride,” created in partnership with creative agency GSD&M, debut across the Chrysler brand’s YouTube channel, in addition to its Instagram, Facebook and TikTok social media
channels. Additional videos in the multi-installment campaign will debut throughout the fall.
