• by Fern Siegel , Today

 Lora Schulson has the new role at 72andSunny of global chief production officer.

The promotion reflects the agency’s use of AI and emerging tech. Schulson is in charge of production strategy, workflow optimization, AI innovation and creative execution across 72andSunny’s international offices, including Amsterdam and Sydney. Her remit is to unify systems for efficiency and scale, with an eye on new resource models.

She reports to Matt Murphy global CCO.

“Lora’s proof that our best talent is often grown from within. Over the past 11 years, her leadership has been a masterclass in turning bold ideas into world-class executions,” said Murphy.

Schulson has been at the agency for 11 years, joining as director of production and earning various awards, including a Cannes Lion and Emmys.

No stranger to AI, she led hybrid work in the NFL’s “You Better Believe It” 2025 kickoff campaign.

“The future of production isn’t just about new tools – it’s about how we work smarter, faster, and more creatively together,” said  Schulson.

72andSunny counts Venmo, Panera Bread, NFL and Indeed among its client work.