• by Fern Siegel , Yesterday

Brand experience agency Sparks has appointed Sheyna Bruckner as senior vice president, marketing for Sparks and 3D Exhibits. 

She will lead lead global marketing strategy, reporting to Mickey Wilson, Chief Marketing Officer for The Freeman Company, the agency's parent company.

Based in New York, Bruckner is a 20-year veteran of B2B and B2C marketing. Her career has included posts as senior vice president, marketing for Fortune Media, director of strategic marketing, Sundance Channel, and brand activation manager at MediaVest. Earlier in her career, she was a media buyer for Initiative.

Her expertise is in revenue-generating campaigns, experiential marketing, live events, content strategy and partnerships.

“Sheyna brings the creativity and proven results we were looking for to accelerate our industry leadership,” said Wilson. “Her deep experience in experiential and content-driven marketing, combined with her ability to build brands and engage clients in meaningful ways, makes her an ideal leader to reinforce Sparks and 3D Exhibits as leaders in their respective spaces.”

Bruckner added her new agency has a “reputation for experiences that outperform expectations.”

Spark's client work includes Michelob Ultra, T-Mobile, Eater Under Wraps and Netflix.