• by Teresa Buyikian , Yesterday

Alcohol and workout equipment don’t tend to go hand in hand -- but BuzzBallz’ new campaign pairs the two, with a healthy dose of 1980s kitsch.

The brand’s new Grapes Gone Wild flavor is a “taste of pure purple nostalgia… think grape slushies, colorful leg warmers and scratch-and-sniff stickers bottled up for grown-ups.”

To accompany the launch, the brand has created “KettleBallz,” an actual five-pound, grape-scented kettlebell, modeled after its larger BuzzBallz Biggie size. The bright purple KettleBallz hold up to 1.5 liters of Grapes Gone Wild (not included) and comes with a complete workout kit including grape-scented terry sweatbands, wristbands and a cooling towel. 

The Grapes Gone Wild KettleBallz Kit is now available through Oct. 3 for $20 at buzzballzkettleballz.com. On the site, consumers can also enter to win KettleBallz and BuzzBallz brand merch.

The Grapes Gone Wild flavor is available now in 187ml, 200ml, 1.5L, and 1.75L sizes at retailers nationwide.

"BuzzBallz knows how to have fun with bold flavors and unexpected launches, and Grapes Gone Wild is no exception," says Jess Scheerhorn, BuzzBallz vice president at Sazerac, in a release. "What's more unexpected than a kettlebell you can sip? It's proof that some things (all things?) are just better with extra Ballz in tow."

Rapper and comedian Lil Dicky, known most notably as the star and creator of the TV series “Dave” on FXX, has been tapped for the irreverent online creative campaign for Grapes Gone Wild. A series of short films, such as the one seen here, feature Lil Dicky taking part in 1980s-style fake workout infomercials. The shorts run across the brand’s social media platforms such as X, Facebook and Instagram.

A women-founded brand launched in Dallas in 2009, the tennis-ball-shaped BuzzBallz are available in Tequila 'Rita, Chili Mango, Berry Cherry Limeade, Lotta Colada, among other flavors.