U.S. Holiday E-Commerce To Top $250B, Fueled by Mobile, AI, BNPL: Adobe

U.S. online holiday spending is expected to hit a record $253.4 billion this year, rising 5.3% from 2024, according to Adobe’s 2025 holiday shopping forecast.

The report, which analyzes more than 1 trillion retail site visits and 100 million products across 18 categories, projects that consumers will spend more …


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