InnerGroup, the in-house marketing operations company formed
earlier this year, has appointed Sophy Regelous to the newly created position of executive vice president-global advisory.
She will lead InnerGroup’s global
inner advisory practice, designed to help in-house teams be more agile and efficient and aid them in better measuring business impact.
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Regelous joins InnerGroup from Cella, where she developed a consulting practice for in-house agencies. Before
Cella, she was COO of Guidemark Health, chief technology officer of Natrel Communications, and senior vice president/director of operations and technology at ICC Lowe.