Advertising and marketing professionals are among
the most active workplace users of ChatGPT, according to a new study from the National Bureau of
Economic Research, which analyzed more than a million anonymized conversations to understand how people around the world use the AI chatbot.
The paper, “How People Use ChatGPT,” …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.