• by Fern Siegel , October 15, 2025

Anomaly has promoted two staffers to seniors posts: Chris Neff to Global Chief AI Officer and Clara Mulligan to Chief Design Officer, Europe.

Neff, who joined Anomaly three years ago as global head of emerging experience and technology, established Anomaly’s global Gen AI council. 

“AI isn’t the star of our work — it’s the amplifier,” said Neff. “At Anomaly, creativity is our currency, and taste is our edge. We use AI as a set of instruments to build bespoke applications and workflows that elevate our craft, deepen our cultural and strategic impact, and unlock new creative possibilities for our people and our clients.”

In addition, Anomaly upped Mulligan, who previously served as head of design across Europe. Her team's initiatives included the Back to Starbucks transformation set by CEO Brian Niccol, rapid product innovation for Unilever and the launch of the Women’s Super League. “Design at Anomaly spans beyond craft. It’s a mindset, method, and mechanism for transforming business with creativity,” added Mulligan. She oversees offices in London, where she is based, and Berlin.

Katrina Wilsher, Global CEO, called the duo “positive agitators who refuse to accept traditional, siloed thinking. Their leadership will continue to unlock transformative ideas across our network.”

With offices in Los Angeles, New York, Toronto, London, Berlin and Shanghai, the agency's client list includes AB InBev, Chevrolet, Diageo, Visa and Hoka.