• by Tanya Gazdik , October 16, 2025

Audi is offering owners a chance to get into the spirit of the fall holidays.  

Fifteen seasonal themes join the automaker’s catalog of over 300 decorative themes available for for Audi owners to purchase. 

The new offerings blend spooky scenes with Halloween fun while unlocking additional opportunities for Audi owners to further personalize the aesthetic of their vehicle’s interior.

Customers can purchase “dynamic themes” consisting of a bundle of four to five thematic images that automatically cycle through their vehicle’s display every 10 minutes. 

The specially curated content depicts images from categories such as landscapes, animals, shapes, travel, sports, and rotating offerings of seasonal themes.

Individual Halloween themes in the product catalog include “Halloween Pumpkin and Spooky House,”“Halloween – Tiny Ghosts,” “Bats,” “Halloween Witch” and “Halloween Puppies.”

Customers can also set available in-vehicle ambient lighting selections to automatically complement the image when the vehicle is equipped with the optional LED interior lighting package plus. 

The selections allow Audi customers to express their personality and creativity through their vehicle display, similar to a cell phone background or computer desktop wallpaper. 

Since its introduction in early 2024, more than 32,000 decorative themes have been downloaded by Audi customers in the U.S.

Themes are available for purchase in the myAudi Marketplace on the myAudi smartphone app for a one-time cost, with prices starting from $12.99. 

Audi Themes are specific to the vehicle for which they are purchased and are not transferable to another user or another vehicle. The new Halloween themes will be available to customers for purchase until shortly after Halloween 2025.