• by Fern Siegel , Yesterday

Speyside single malt Glenlivet is traveling beyond its borders.

Its new series, Beyond Speyside, will release whiskys that entice Scotch lovers with different tastes and cultures.

The first is The Glenlivet 12-Year-Old Jamaica Edition, Treasure Beach, finished in rum casks and inspired by the island paradise. The new Glenlivet has tropical notes of mango, coconut and pineapple.

Thomas Doherty appears in the new campaign with former Miss Universe Jamaica Miqueal-Symone Williams to illustrate the casual fun found in Jamaica. Doherty, know for "Gossip Girl" and "Descendants," was first recruited for Glenlivet ads in 2024, to celebrate its 200th-year anniversary.

The creative is by Impero and styled by Jamaican-Scottish designer Nicolas Daley. It positions the whisky as a chance for discovery. The work runs on The Glenlivet’s website, @TheGlenlivet_US on Instagram, Thomas’ social channels and across paid and earned media.

“Exploration lies at the heart of The Glenlivet,” said Kevin Balmforth, The Glenlivet cask master. “Guided by a spirit of curiosity, we venture beyond tradition to uncover remarkable taste experiences.”

Impero's client work includes Aspall, George, Nike Air Jordan and Absolut.

Founded in 1824, The Glenlivet is owned by liquor giant Pernod Ricard.