Marketing agency Mod Op has acquired customer engagement specialist Ascend Marketing to expand its B2B marketing capabilities. Terms weren’t disclosed.  

Ascend has worked with clients like Verizon, Nokia and RingCentral to leverage CRM and marketing automation platforms like HubSpot and Adobe Marketo Engage to improve lead quality, accelerate pipeline velocity, and nurture customer relationships, according to the agency.  

Rich Herbst, founder and managing partner of Ascend Marketing will now serve as executive vice president-client solutions at Mod Op. “I’m proud to see our team join with Mod Op to redefine what’s possible in B2B and customer engagement,” he said.  

The Ascend purchase is the latest in a series of M&A deals completed by Mod Op as part of a broader expansion strategy. Previous transactions include Image Media, Evans Hunt, LAM Design, RTO+P, Crenshaw Communications and Context Creative.   

Mod Op is based in Miami, and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Philadelphia, Panama City, Panama, Cleveland, Calgary and Toronto, Canada.   

Clients include Nestlé, Duracell, ExxonMobil, VTech and LeapFrog, DoubleVerify, Baha Mar, and more.