• by Danielle Oster , October 17, 2025

Tourism Australia is saying “g’day” to New Yorkers this weekend with a hotdog food truck roving around the city.

The “G’day Dogs” popups bring culinary representations of the country to life via five versions of Australia’s “Snag” (sausage in bread), its version to the hot dog, created by New York-based Aussie chefs Simon Drolz-Cox (Old Mates Pub) and Kylie Millar (Blue Hill at Stone Barns). New Yorkers will be able to choose from five “G’Day Gods” incorporating Australian produce and ingredients native to the country, to offer representations of different locations and cultural touchstones: the Brisbane Banger, The Classic, Double Darwin, Melbourne Muse, and Sydney Surf N’Turf.

But the campaign isn’t limited just to the food. Each hot dog wrapper features “U.S. traveler tales“ documenting visits to Australia. Visitors to each “G’Day Dogs” popup will have the opportunity to enter a sweepstakes for the chance to win an Australia trip valued at $20,000 by Travel Answers Group. Tourism Australia kicked off the pop-up activation on Oct. 16, and it runs through Oct. 19.

Tourism Australia is promoting the activation, and providing info on where to find the pop-ups, via its Instagram and TikTok pages, and furthering its reach through influencer marketing partnerships. The campaign is further supported via OOH elements including mobile billboards and wall posters.

“G’Day Dogs” follows a recently launched installment in the “Come and Say G’day” campaign starring Robert Irwin and other celebrities.

“Our G’day Dogs food truck invites New Yorkers to come and experience a genuine connection to our people, stories, and exceptional flavors,” Tourism Australia CMO Susan Coghill said in a statement. “Just like the good old hotdog, the experience will be all over New York City, and we’ve tapped into every channel we could leverage.”