Stagwell agency 72andSunny has appointed Rich Santiago as Chief Strategy Officer of its New York office. He started last week and reports to Global Chief Strategy Officer Bryan Smith. The previous strategy lead at the office was Geoff McHenry, who served as executive strategy director. McHenry left for an opportunity outside the agency.  

Santiago will oversee strategy for all of the office’s clients, including Panera, Google, E*TRADE, Hard Rock Bet, MassMutual, Choice Hotels and more. 
 
He joins the New York leadership team that includes CEO Ali Cornford, Chief Creative Officer Juliana Cobb, and head of production Julia Lafferty.   

Santiago has held strategy leadership positions at companies including BBDO, Live Nation Entertainment, Meta, and VICE Media.