To promote Iceland, M&C Saatchi Group and the Peel
agency has produced an offbeat mockumentary spot with three "experts." The premise: A fictional society of Northern Lights fanatics help travelers get “Aurora-ready” for the Northern Lights.
The Visit Iceland campaign stars British comedian Joe Thomas ("The
Inbetweeners"). The trio answers questions from their (33) fans and busts myths, such as: “No you can’t turn them off with a switch.”
The ad airs across YouTube,
Instagram, TikTok and Facebook community.
“At Visit Iceland, we wanted to create something that celebrates both the natural wonder of our destination and the playful, down-to-earth
spirit that defines us,” said Oddný Arnarsdóttir, head of Visit Iceland.
Iceland at Night (icelandatnight.is) is a site and
Facebook community. The Glendale App is a free, web-based aurora alerting and forecasting app designed to help users track and predict auroras.
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