• by Danielle Oster , Yesterday

ALT HED: MSC Cruises Extends F1 Sponsorship DEK: The F1 2025 Austin Grand Prix title sponsor and BWT Alpine F1 team partner, announced three 2026 Grand Prix title sponsorships as part of an extension of its global partnership with F1 through 2030.

MSC Cruises served as the title sponsor for Formula 1’s (F1) United States Grand Prix in Austin, Texas on, Oct. 19, and will be returning as a sponsor next year.

The Geneva, Switzerland-based company characterized the sponsorship as part of a broader investment in sports marketing and the Texas market, ahead of its MSC Seascape beginning year-round cruises departing from Galveston, Texas on Nov. 9.

At the Austin event, MSC’s initiatives included trackside branding and hospitality activations, as well as prominent placement on BWT Alpine’s F1 car, the A52. And MSC Group Cruise Division North America CEO Rubén A. Rodríguez also presented the Constructor’s Trophy during the podium celebration following the race.

MSC Cruises also announced it is continuing its partnership as a 2026 title sponsor for three F1 World Championship Grand Prix races in Austin, Barcelona and São Paulo, Brazil. Those sponsorships are part of an extension of its global partnership with F1 through 2030. The brand began a global partnership with the league in 2022.

MSC Cruises will also expand the partnership with F1 through an F1 Simulator “immersive experience” on its new cruises out of Galveston.