Discount retail company TJX has awarded U.S. media duties to Publicis after a review that started earlier this year, a company spokeswoman confirmed. Remaining portions of the global review are ongoing.  

The remit includes media planning and buying for brands TJ Maxx, Marshall’s and HomeGoods.  

The company had previously worked with WPP’s Mindshare, which won the assignment in 2017.  

TJX spent $617 million on advertising during its fiscal year 2025, according to an SEC filing. In calendar year 2024 global media expenditures are estimated at $410 million of which $344 million was earmarked for the U.S., according to agency research firm COMvergence.

This story has been updated.