According to Aldi’s, it’s
never to early to discuss holiday plans.
The budget grocery chain is aware that many Americans are stressed about finances. So rather than run saccharine spots of fake cheer, the brand’s
agency, Leo Chicago, went bottom line with wry humor.
The just-launched marketing campaign runs on TV, CTV, OLV, OOH and social: TikTok, Meta, Pinterest, YouTube Shorts, Snapchat. The campaign
sustains "It's an ALDI Thing" platform and takes a casual approach to the season.
Two spots — here and here — focus on the grocer’s products and how the budget brand saves Santa, literally.
Rick Hamann, EVP-executive
creative director at Leo Chicago, told Agency Daily: “Rising costs can take the joy out of the holidays, but Aldi genuinely helps people save. Instead of another sentimental
holiday spot, we're showing how Aldi unlocks the holidays you actually want to have — with humor and unexpected storytelling.”
Leo Chicago is part of Publicis Groupe. Its client
work includes Miller Lite, Tillamook, Kelloggs and Southwest.
advertisement
advertisement