• by Fern Siegel , October 28, 2025

Screwfix, a U.K. retailer of trade tools and hardware, is promoting its 20-minute Sprint delivery service in a novel fashion.

To drive home the “No Stopping You” campaign, it enlisted Mo Farah, one of the greatest runners of all time. Farah won 10 global championship gold medals— four Olympic and six World titles.

Created by M+C Saatchi Group UK, the 30-spot is the second installment in the campaign. Farah swaps his running shoes for a Screwfix uniform — and delivers a package to a stunned customer in record time.

The work runs across TV, VOD, CTV, OOH, YouTube, social channels, including Meta, TikTok and Reddit, as well as radio, digital audio and Screwfix’s own digital platforms through mid-November.

Media planning and buying was done by Dentsu Media. Mindseye handled production.

Guy Bradbury, creative partner, M+C Saatchi Group U.K., said: “We’re excited to unveil the next chapter of the ‘No Stopping You’ campaign and continue building on such a powerful platform for Screwfix. The new 30-second Sprint ad brings the brand’s promise to life in a fun and memorable way, showing just how far Screwfix will go to keep the trade moving.”

Screwfix operates more than 900 stores across the U.K. and Ireland. It is a subsidiary of Kingfisher, the international home improvement company.