Dallas-based cross-cultural ad
agency LERMA/ has appointed Paco Conde as its first Chief Creative Officer since its founding in 2008.
Conde is a global creative leader with a career spanning top agencies in
Europe, North and South America. He has been behind some of advertising’s most culturally resonant campaigns including Dove Real Beauty Sketches, which won the Cannes Lions Titanium Grand Prix
in 2013, when he was with Ogilvy Brasil.
As Chief Creative Officer at Lerma/, Conde is tasked with shaping the agency’s creative vision and culture, overseeing all client
accounts and new business efforts.
LERMA/ has gained national recognition for campaigns such as the Christianity-promoting “He Gets Us,” and “Avocados From
Mexico.” Last week the agency was appointed Hispanic agency of record
for the National Pork Board (NPB).
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Most recently Conde has served as executive creative director at Los Angeles-based agency Activista, which he co-founded with Anomaly Executive
Chairman Carl Johnson and Beto Fernandez, now Chief Creative Officer at Translation.
Earlier he was ECD at Anomaly and group creative director BBH London. He served at Ogilvy Brasil
for more than three years, lastly as ECD.
“Bringing Paco on board marks an exciting new era for LERMA/, says Founder and CEO Pedro Lerma. “His passion for
creativity that makes a difference perfectly aligns with our mission to create work that moves people and culture.”
“I can’t wait to work with LERMA/ to push the
boundaries of creativity in all its forms, making work people care about, talk about, and share to build deep, meaningful brand–audience connections,” said Conde.