Agency research firm COMvergence will celebrate its tenth anniversary next March. 

And to commemorate the occasion, it has revamped its logo with three interconnected boomerangs, symbolizing the coming together of media, marketing and technology in the dynamic industry that the firm analyzes.   

The boomerangs also reflect the company’s “constant evolution and transformation in providing marketing intelligence to the media and marketing industry,” according to the firm. 

“As a first step toward our 10th anniversary, we wanted to refresh our logo—giving it a more modern and streamlined look, one that visually reflects our brand identity,” shared Olivier Gauthier, Founder and Global CEO COMvergence. 

“On a more personal note,” he adds “it stands for us—the three founders. I launched COMvergence in 2016 with my two partners, Anne Spassky (Co-founder, Director of Research & Production) and David Lérault (Co-founder, Director of Digital, IT Management).” 

“The name of our company reflects both the industry we serve and the constant dynamics shaping it,” added Olivier. 

Recently the firm hired Scott Grenz as Director for US Operations and Ron Pullem as Head of Advertiser Relations. 

The firm has regional directors across the Americas, Europe, Middle East & Africa and Asia Pacific and measures media expenditures across 50 countries.