Lexus is bringing back "December to Remember" with a spot debuting today that pulls at the heartstrings. 

The 26-year-old campaign is a sign of the season, marked by its recognizable big red bows and stories of connection.

This year’s new spot, “Over the Years,” tells a story about family, the passage of time and the holiday moments that stay with us. It features Fleetwood Mac’s “Landslide.”

Toyota’s luxury brand is also bringing back two holiday spots from 2024: “Letters” and “Forecast.”

All spots are from Team One and remind viewers that the Lexus December sales event offers incentives through Jan. 5.

The media plan includes cable, cable sports, and high visible property sports programming such as Sunday Night Football, Thursday Night Football, NBA, NCAA, NHL and Premier Lacrosse League. Additional supporting media will be rotated across digital extensions on Netflix, Roku and HBO Max.

The campaign will also be supported by digital, radio, out of home, print, experiential, social and search.

Digital, experiential and other campaign elements will highlight real Lexus owner stories and beloved vehicles from years past.