Independent agency CourtAvenue has added three new senior roles to its management ranks, including the appointment of Preston Larson as CEO and chief media officer of the company’s performance media division, Modifly.  

CourtAvenue was formed in 2020 by agency veterans Kenny Tomlin (founding CEO of Rockfish) and Dan Khabie (founding CEO of Mirum).  

In addition to Larson, the agency has hired Lauren Anthony Miller as executive director, business innovations and Robert Comradd as UI creative director.   

According to the agency, Larson will play a “pivotal role in operationalizing CourtAvenue’s integrated agency model.”  

Most recently he was vice president-client strategy at PMG. Before that he was chief planning officer at IPG media agency UM Worldwide. Earlier he was management director-media and integrated services at Publicis Groupe’s Team One.  

Miller is tasked with expanding the agency’s digital transformation practice, with a particular focus on client AT&T. She was previously executive director-experience strategy at WPP’s VML. Earlier she was chief operating officer at Dallas-based media agency Arm Candy. 

Comradd was previously design director at AI software firm Hypergiant and earlier was director of UX at fashion shopper platform ModeSens.   

The company operates across the U.S., Europe, and Latin America, with offices in San Diego, Los Angeles, Dallas, Cincinnati, Chicago, Minneapolis, Bentonville, and Mexico City.