Email and SMS marketing platform Omnisend
has formed a partnership with Triple Whale, an AI-powered intelligence platform for consumer brands.
As part of this arrangement, Omnisend’s email
and SMS metrics will be directly integrated into Triple Whale.
Brands can monitor how their campaigns and automated flows perform, along with their ads, website and revenue data — from
one dashboard, the company says in an announcement.
The goal is to provide a unified view of performance to allocate budgets and scale that works, Omnisend adds.
“The
integration eliminates the need to pull data from multiple tools, making it easy for brands to understand how their messages fit into their broader marketing strategy," says Rytis Lauris, CEO of
Omnisend, in a statement.
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According to Omnisend, the partnership allows brands to:
- Monitor results with one place to understand every channel
- Know what is working and why
- Act more quickly
- Get help from AI
The integration gives ecommerce teams “a unified
view of how their email and SMS campaigns drive growth across the entire customer journey,” says AJ Orbach, co-founder and CEO of Triple Whale. “Together, we're empowering operators to
make better full-funnel decisions faster and more confidently.”
The Omnisend + Triple Whale integration is available now to mutual customers.