• by Fern Siegel , Yesterday

Global creative marketing agency Iris named Charlotte Bruton as director of innovation, AI and technology.

In the newly created post, Bruton reports to Menno Kluin, Global Chief Creative Officer. Based in London, Bruton oversees the agency’s innovation agenda — from AI adoption and emerging-tech strategy to rapid prototyping and creative work.

A futurist, Bruton specializes in the impact emerging tech, such as AI, AR and VR, has on business. She has a 20-year track record in advertising and digital marketing, focused on delivering operational and financial performance.

Zoe Eagle, CEO, Iris London, said: “Charlotte is idea-oriented, creatively ambitious and a true team player. Her combination of vision and tenacity is rare and exciting. She’ll be an integral part of continuing to raise our creative game. She brings the ability to harness bleeding-edge technology to reimagine what’s possible for brands participating in culture, perfectly embodying the spirit of our Participate or Perish proposition.”

Bruton joins from Clemenger BBDO/CHE Proximity Australia, where she was technology-innovation director, leading AI and machine-learning integration for global clients, including Samsung, Nutricia and Virgin Velocity. Her work spans predictive analytics, generative AI systems and mixed-reality experiences, such as Samsung’s "Clash of the Commuters" Fortnite campaign.

In addition to Bruton, Iris appointed two senior leaders earlier this year: Erika Van Den Berg joined as commercial partner from Accenture Song and Pumie Msengana joined as managing partner from Modern Citizens.

The senior appointments illustrate Iris’ investment in leadership and innovation. The agency's work includes Samsung, California Pizza Kitchen and Bentley.

“Iris has always stood for brave, participative creativity. That spirit aligns perfectly with how I see the role of technology: a driver of connection, creativity and positive change,” Bruton added.