• by Fern Siegel , 3 hours ago

Adhesive company Gorilla Glue is sticking to Betty, which it just named its creative AOR after a competitive review.

First work will break in 2026.

"While we're not experts in primates, we're excited to bring our strategic and creative expertise to a venerable brand like Gorilla Glue. Their products are second to none, so they deserve ideas that are second to none,” Mike Caguin, Betty CCO, told Agency Daily.

Based in Cincinnati, Ohio, The Gorilla Glue Company produces tapes, sealants, and adhesives, including Gorilla Tape, Gorilla Super Glue and Gorilla Construction Adhesive.

Morgan Roberts, vice president, brand Management at The Gorilla Glue Company, added to AD: “The brand is entering an exciting chapter of growth, and we need a partner who can help us elevate our craft and showcase our product superiority through bigger, bolder creative storytelling. Consumer expectations are evolving, our portfolio is expanding, and we’re raising the bar on how we show up.”

In its decision, Gorilla Glue noted Betty’s vision of brand awareness moving forward, as well as its ability to execute big ideas at scale.  

Betty, a Quad agency, has done creative work for Kemp's, Minnesota Lottery and Natrol.