• by Ray Schultz , Yesterday

An expanded partnership between Bombora and StackAdapt gives advertisers access to custom B2B audiences. The arrangement makes Bombora’s B2B digital audiences directly available to StackAdapt customers.

“Bombora’s data enables marketers to target specific B2B buying groups offering the precision and scale needed to activate high-performing campaigns with more speed, accuracy, and efficiency,” says Mike Burton, co-founder and of strategic partnerships at Bombora.

According to the firms, this deepened integration provides StackAdapt customers with:

• Audience customization built on selectable attributes
• Unified omnichannel campaign execution using targetable identifiers 
• Audience scale and global reach. 

"Bombora’s data enables marketers to target specific B2B buying groups offering the precision and scale needed to activate high-performing campaigns with more speed, accuracy, and efficiency," says Burton.