• by Fern Siegel , 2 hours ago

The new Johnnie Walker creative extends its “Keep Walking” platform. The current iteration encourages customers to keep searching, keep playing, keep dreaming and keep breathing.

First debuting in North America, the campaign by Anomaly will roll out globally across streaming, digital, paid social and out-of-home in additional markets in 2026.

The intention behind the campaign is to celebrate forward motion. 

Josh Dean, vice president of Johnnie Walker and Buchanan's North America at Diageo, told Agency Daily: “Keep Walking has been our steady rallying cry for progress for more than 25 years, grounded in optimism and possibility even as the world never stops changing. Today, people are defining progress in more personal ways, and this work reflects that shift. 

“By leaning into the word ‘keep,’ the work captures the creativity, persistence and self-belief shaping culture from the ground up. With this renewed focus, Keep Walking will continue to guide our ambition to inspire people to find their own meaningful ways to move forward on their own terms.” 

Founded in 1820, the brand now includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. 

Anomaly counts Journeys, Dick's Sporting Goods and BMW Mini among its creative accounts.