• by Ray Schultz , Yesterday

YouTube and Facebook are the most widely used online platforms, according to a study by Pew Research. Among all social sites, Instagram comes closest to them.

The following percentages are of adults who say they have ever used these platforms:

• YouTube — 84% 
• Facebook — 71%
• Instagram — 50%
• TikTok — 37% 
• WhatsApp — 32%
• Reddit — 26%
• Snapchat — 25%
• X (Twitter) — 21% 
• Threads — 6%
• Bluesky — 4%
• Truth Social — 3%

Several of these numbers represent changes. For instance, TikTok is up from 21% in 2021, and Instagram from 40% that year. 

Meanwhile, WhatsApp has risen from 23% in 2021 and Reddit from 18%.

Gender plays a role — for instance, 55% of women use Instagram, compared to 44% of men. And usage varies by race and ethnicity — 45% of white adults use Instagram, versus 62% of Hispanics, 58% of Asians and 54% of Black consumers. 

As for education, 40% of people with a college degree at least use Reddit, compared to 28% of those with some college and 15% with a high school diploma or less.