• by Wayne Friedman , 6 hours ago

Extending more into the rapidly growing U.S. sports media market, subscription-based digital sports streaming service DAZN is buying EverPass Media, a media distributor of live sports going into bars, restaurants, hotels, casinos, and fitness centers.

One major core EverPass program is as the exclusive commercial distributor of “NFL Sunday Ticket.” YouTube owns the residential-home TV rights to “NFL Sunday Ticket.”

EverPass started up in 2023 through partnership with 32 Equity, the investment arm of NFL, and private equity firm RedBird Capital Partners. In 2024, TKO Group Holdings, the owners of UFC and WWE, also became an investor in EverPass.

In addition to the NFL Sunday Ticket, EverPass distributes multiple sports packages to commercial venues, aggregating content under bundles such as Peacock Sports Pass (Premier League, Big Ten); and ESPN+ for Business (NHL, LaLiga). It also has distributor deals with Apple TV and Prime Video.

DAZN is the global NFL partner, which streams live NFL games worldwide. DAZN is available in 200 countries and territories, considered by analysts as the biggest European digital sports platform. It has 20 million paid subscribers globally.

The DAZN digital/streaming platform started up in 2015 in North America primarily as a mixed-martial arts/boxing/ sports platform.