• by Teresa Buyikian , 2 hours ago

Ketel One’s holiday effort combines the brand’s signature cocktails with celebrity and a high-profile entertainment collaboration.

Patrick Schwarzenegger returns for his second holiday season as Ketel One’s Spirit Advisor, part of the brand's partnership with AMC as the official vodka of the 2026 Sundance Film Festival. He stars in digital and social content that runs throughout the holiday season, leading up to the festival in Park City, Utah, in late January.

“Patrick's return as The Spirit Advisor celebrates our shared belief that genuine hospitality transforms the everyday into exceptional – through dedication, expertise and a true sense of occasion,” says Jessica Rawlins, brand director, Ketel One Vodka.

Social content will promote Ketel One’s signature cocktails, including the Espresso Martini, which is also Schwarzenegger’s “cocktail of choice,” per the brand. Ketel One’s version of the cocktail is named the “Après Noir,” with ingredients packaged in a limited-edition Spirit Advisor's Cocktail Kit, available nationwide through CocktailCourier.com. The kit includes Ketel One Oranje, Mr. Black Coffee Liqueur, cinnamon syrup and espresso.

Customers can enter to win a trip to the 2026 Sundance Film Festival, which takes place from Jan. 22  through Feb. 1, including luxury accommodations, round-trip flights and access to exclusive screenings, by visiting www.spiritspromos.com/ketel-one/sundance-sweeps before Dec. 16. 

During the festival, the brand will serve the Ketel One Vodka Cocktail Collection. In addition to the Aprés Noir, the collection includes the Green Light Martini, described as a “film-inspired serve, an ode to the classic film ‘The Great Gatsby,’” and Sweater Weather, which is a “boozy hot cocoa.”