• by Fern Siegel , 6 hours ago

Gravity Global has two new U.S. appointments: Kyle Allen as executive managing partner, connection/media analytics and Andy Blotner as SVP, head of media. Both are based in the agency's Houston office.

Blotner takes on Allen's former role and reports to him. Allen reports to Jose Lozano, the company's new CEO.

“Kyle and Andy bring an exceptional blend of brand thinking and media performance, which drives impactful results for our clients,” said Lozano. “These leaders bring great tact to each team and represent what Gravity Global stands for in every client interaction: providing clarity to complex business challenges.” 

Allen, an 18-year agency vet, will manage media, research, data and analytics, and digital experience functions. Blotner will oversee all aspects of the media planning and activation practices. Gravity Global’s client roster includes Whataburger, ConocoPhillips, Domino’s Pizza, Cox Communications and Staples.

Before joining the agency, Allen served as media director for 9thWonder and Fogarty & Klein. Blotner has prior experience as SVP, group media director at MediaCom and Spark Foundry and media director at SFM Media.

This year, Gravity Global, headquartered in London, also acquired Marketing Doctor and LEE Branding, as well as launching Gravity One, a new division that helps brands click with next-gen consumers.