Hershey's is famous for its chocolate
bars and kisses. But now salty snacks is a growth driver for the company.
DonerColle Partners has been won the brand's creative AOR after a competitive review. The agency will handle creative
for SkinnyPop Popcorn, Pirate's Booty, Dot’s Homestyle Pretzels and LesserEvil.
Initial work is expected to launch later this year.
The Hershey Company's North America Salty
Snacks segment hit $11.7 billion in total consolidate net sales, per the company. Hershey’s has successfully scaled its salty snacks portfolio largely through acquisitions.
Dot’s Homestyle Pretzels and SkinnyPop popcorn each held the No. 1 spot in their respective categories.
On a February earnings call, CEO Kirk Tanner
reported Hershey will also roll out new and refreshed brands, including portion-control sizes to meet the needs of the consumers taking GLP-1 drugs.
DonerColle Partners is
located in Chicago, Minneapolis and Detroit. Work includes Jeep, Ram and Meijer. DonerColle Partners was crated in early 2026 by joining Stagwell creative agencies Colle McVoy and Doner.
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