
The "Home Alone" movie has turned 35 — and Disney+ is
celebrating with various activations throughout December.
Callen handled the creative.
Fans can relive memorable scenes from the film by visiting the world’s largest gingerbread
house, a nod to the McCallister home, which stands at 25.6 feet tall, 58 feet long, 42 feet wide. It opens December 18 and 19 at Hollywood and Vine in Los Angeles.
In
addition, Disney+ brings the fictional Little Nero’s Pizzeria to life alongside Prince St. Pizza until Dec. 17. Locations nationwide will feature Little Nero’s pizza boxes, updated
menus and collectible packaging. Pizzerias in Chicago and Toronto are incorporating Little Nero’s decor. The Studio City location in Los Angeles boasts a full interior-and-exterior makeover,
with Little Nero’s delivery car parked outside for the ultimate photo moment.
advertisement
advertisement
In remembrance of Kevin’s order, Prince St. Pizza will temporarily rename its classic cheese pie
“The Lovely Cheese Pizza.”
Clear travel kicks off a special “No Kevin Left Behind” airport activation between Dec 17-21. At nine major U.S. airports, including JFK,
Atlanta, Denver, LA and Chicago, members receive a limited-edition Home Alone-themed ornaments. Any member named Kevin who uses select Clear+ Lanes gets a code for a complimentary Clear
Concierge service for a future trip.
Zack Jerome, vice president, brand-marketing strategy, Disney+, said: “We can’t wait to bring elements from the film into the real world so
people can experience them up close.”
From December 19 to 31, Vizio users can launch the Disney+ app by saying “Kevin!” into the Vizio voice remote. The command instantly
takes viewers to Disney+ to stream "Home Alone."
The full "Home Alone" franchise is now streaming on Disney+ and Hulu.