• by Fern Siegel , Yesterday

Christine Gratton has joined BarkleyOKRP as executive creative director, enhancing its growth in New York.

She reports to Brad Jones, Chief Creative Officer.

The new hire's charge is leading eight creatives on the Planet Fitness account.

Gratton joins BarkleyOKRP from SPCSHP, where she served as ECD and did brand work for Starbucks, Samsung, Converse and Etsy.

“Her work has shaped culture, moved business and pushed brands into new spaces. She’s what others lovingly call a ‘ferocious golden retriever’ — relentlessly optimistic, fiercely dedicated, and committed to making the work better,” said Jones.

“In my search for what’s next, I knew I wanted a place where creative and media work side by side because that’s the only way to make anything that’s worth a damn,” added Gratton. “BarkleyOKRP has the independence of a creative shop, the scale of a modern network, and female leadership that’s building something bold, refreshing, and future-facing.”

BarkleyOKRP is one of the largest independent ad agencies in the U.S., producing work for Burger King, Metro by T-Mobile, Slice Soda and Inspire Sleep.