In a year seemingly dominated by AI-related news, the most-read
article on "MediaDailyNews" was about a report released by Microsoft Advertising
early in the year -- looking back at 2024.
"A significant shift in shopping behavior occurred in 2024, with conversions peaking during the five-day cyber shopping season, but those days
accounted for a smaller percentage of total holiday conversions," wrote MediaPost's Laurie Sullivan, explaining what Microsoft's rear-view mirror analysis portended for 2025 holiday season
marketing.
Sullivan's byline also generated the second and third most-read stories -- about the surge in retail media ad impressions and how a new version of Google TV unveiled early in the year at CES would "summarize the news" --
respectively.
advertisement
advertisement
The next two most-reads were about WPP, including how it -- as well as other holding companies -- had gotten caught up in an ad industry variant of "WhatsAppgate," and another, more tongue-in-cheek take on WPP Media proclaiming its launch of the ad industry's first "Large Marketing
Model."