Advertisers and media buyers should prepare for
a retail and commerce landscape where AI-driven discovery, social media influence and experience-led shopping play a far larger role in media allocation, according to a new report from Dentsu.
In its Consumer Navigator: Retail & Shopping 2026 study, Dentsu finds that AI
tools …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.