• by Fern Siegel , 9 hours ago

Jalen Williams, a guard-forward for the Oklahoma City Thunder, is also a brand ambassador for Paycom.

Paycom offers cloud-based online payroll and HR services solutions for business. The "Answers" creative, which promotes the AI engine IWant, was done in-house.

The campaign runs across TV, digital, social and print platforms. In the spot, Williams asks IWant a series of questions while shopping or checking on his postseason bonus. 

It follows Paycom’s recent collaboration with actor James Marsden in the “Know It All” commercial. 

Added Williams: “Our team uses Paycom, which is easy to use. I am excited to partner with a brand to make something special and showcase how NBA stars use everyday technology.”