• by Teresa Buyikian , Yesterday

The top 10 restaurant and alcohol Marketing Daily stories for 2025 were a mixed bag of trendy brand collabs, promotions and campaigns.

The most-read story of 2025 was, unsurprisingly, a brand collaboration from Wisconsin Neighbors Leinenkugel Brewing, Duluth Trading, where the beer maker and clothier from America’s Dairyland came together for an extensive merch drop of socks, menswear and vacation supplies.

The second most-read story was early in the year with Budweiser Clydesdales Have New Look For Super Bowl, where the beer brand teased the introduction of Jake, a young Clydesdale, ready to join the Budweiser team in his first Super Bowl spot.

Red Lobster took the third spot with Red Lobster Announces GLOAT, 'Greatest Lobsterfest Of All Time' marking the return of the brand’s popular crustacean promotion since emerging from bankruptcy with an ad featuring NBA All-Star Blake Griffin.

Whataburger Celebrates 75th Anniversary With Throwback 75-Cent Burgers came in fourth place, detailing how the chain commemorated its diamond anniversary with retro pricing, events and limited edition merch.

The fifth most-read story, 'Wingstop Is Here' Celebrates Customers' Special Moments, discussed Wingstop’s latest brand effort, which depicted  the wings taking center stage in  customer life moments, such as family dinners and pregame parties.

KFC Launches Comeback With Revamped Colonel Sanders was next, highlighting the struggling brand’s new campaign with a revamp of the Colonel himself as he obsesses over every detail of his 11 herbs and spices in the chain’s original-recipe fried chicken.

Chuck E. Cheese Launches Branded Media Network came in seventh place, reporting on the kids entertainment chain’s expansion of its own in-house media network.

The eighth most-read piece, Coors Light Turns Bad Baseball Opener Seats Into Free Beer, discussed Coors Light’s “Obstructed Brews” contest, which rewarded baseball fans with blocked game views with a free beer.

Denny's Creates 'Sticky Kicks," Syrup-Filled Sneakers For National Maple Syrup Day, detailed how the diner brand collaborated with footwear artist and designer Mache on sweet shoes.

The tenth most-read story, Customizable Hard MTN Dew Can Cards Combine Booze, Holiday Greetings, discussed how the hard soda maker gave consumers the opportunity to customize a six pack with their own photos.