Many people can spot scam emails with
their bad grammar and spelling. But how many can identify messages written by artificial intelligence?
People should learn how because more than 6.7 billion AI-generated emails
are now being sent every day, according to Linkee, a firm that offers AI link-building software.
“Robot-written emails are sent more and more,” says Vahan Poghosyan,
co-founder and CEO of Linkee, an AI link-building software company. “In the last year, we noticed that around 70% of partnership texts
are written by artificial intelligence.”
Linkee has developed a system that spots generated texts “so we don’t spend as much effort and time on them,” Poghosyan
adds.
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Here are some dead giveaways that an email has been written with AI:
- Archaic, overly formal greetings like “Dear Sir or Madam,”
and “I hope this message finds you well.”
- Transition words in texts such as “moreover,” “furthermore” and “additionally.” These
clearly signify that a robot wrote it.
- Supportive language that is too scripted to sound natural—i.e., "kindly let me know" or "don't hesitate to reach out" show up
constantly in machine-generated text. LLMs use these phrases 287% more often than real people do, experts warn.
"If you want to save time writing emails with automated tools,
the better approach is feeding ChatGPT or whatever platform you're using your own emails and writing samples," says Maria Harutyunyan, co-founder and head of SEO at Loopex Digital. "That way, the
system won't fall back on generic phrasing."
Harutyunyan adds that marketers should never send an AI-generated email without reading and editing it first.
Email offers have increased 55% in the last year or two, “but the quality hasn't followed,” says George El-Hage, founder & CEO of Wave Connect, a digital business-card provider. “We call it ‘soft spam.’”
El-Hage adds that such an email “looks legit at first,
but it’s generated from broad prompts and misses key details. To fix this, we now assign every incoming message a relevancy score based on predefined email parameters. It cut our email reading
time by half and helped us focus on real offers instead of AI-generated fluff.”