Chipotle is kicking off 2026 with a brand new
sports partnership.
This week the chain announced it has been named the official Mexican restaurant, as well as the official burrito, tacos and quesadilla, of the PGA Tour and PGA Tour
Champions.
As part of the agreement, “Hot Streak presented by Chipotle” is a new feature on the PGA Tour website that will “highlight key stretches and turning points in real
time and reward fans with Chipotle through the PGA Tour’s socials.”
“Partnering with the PGA Tour is a natural fit for us because our real food is already a mainstay in many
top players’ routines, both at home and on the road,” says Chris Brandt, president, chief brand officer at Chipotle. “Our goal is to tap into this existing passion among the golf
community and deliver creative executions to elevate fan experiences throughout the Tour season.”
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The brand launched the partnership in a new spot with Chipotle athlete and PGA Tour pro
Max Homa, seen here. In it, Homa pulls up to a Chipotle drive-thru window in a golf cart, complete with Chipotle-clad clubs in the back.
“Best drive of the day,” says the six-time PGA Tour winner after receiving his special order.
In 2024, Homa also worked with Chipotle to promote a limited-edition Cobra
Foil-Wrapped Burrito Head Cover and Ball Bag, which proceeded to sell out online.
Alongside Homa, top 25 player Maverick McNeal and fellow Tour pro David Ford will serve as Chipotle brand
ambassadors. The PGA Tour sponsorship is part of the brand’s Real Food for Real Athletes platform, which “focuses on supporting athletes across all levels by providing proper nutrition
through real food and fresh ingredients,” according to the brand.