Stagwell has launched an incubator fund to help develop adtech and AI-driven marketing products and services.  

The fund has been dubbed Quarter Creek Ventures, and it will take a minority stake in selected projects. 

In return, chosen applicants receive undisclosed amounts of seed funding for product development and market entry and operational support in areas like strategy, design, technology, and go-to-market execution. 

The company also says it will provide access to clients and infrastructure, and mentorship from senior leaders. 

Niels Laurberg, Stagwell's chief investment officer is understood to be overseeing the fund. He’ll confer with other leaders, including company CEO Mark Penn, chief strategy officer Jason Reid and CFO Ryan Greene in making final decisions on which ideas to back.  

The firm cited Targeted Victory as an early example of the kind of start-up Stagwell has incubated. It’s a political campaign-focused digital strategy and marketing firm that was co-founded by Zac Moffett in 2009. Stagwell stepped in as a minority investor in 2017 before acquiring a majority stake in the company in 2018.    

Last month Stagwell reorganized its communications and advocacy agencies into a single new division and named Moffatt to run it as global chair.