Michelob Ultra Back In The Big Game

 

Anheuser-Busch brand Michelob Ultra is returning to the Super Bowl next month with a spot from Wieden + Kennedy New York.  

The brand, also the official beer sponsor of Olympic Team USA, dropped a 10-second Super Bowl teaser dubbed “The Jump.”    

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The teaser features a novice skier named “Greg” zooming down the slopes while Olympic gold medalist Chloe Kim and Olympian and Stanley Cup champion T. J. Oshie watch in awe and say, “there’s only one man who could’ve taught him that,” alluding to a mysterious fourth character.  

The spot was directed by Top Gun: Maverick and F1 filmmaker Joseph Kosinski and is a continuation of a campaign that celebrates Team USA and “the spirit of friendly competition,” according to the brand.  

Last year Michelob Ultra had a spot in the big game called “The Ultra Hustle” featuring Willem Dafoe, Catherine O’Hara and appearances by athletes including Randy Moss, Sabrina Ionescu, and Ryan Crouser. 

 

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