Anheuser-Busch brand Michelob Ultra is returning to the Super Bowl
next month with a spot from Wieden + Kennedy New York.
The brand, also the official beer sponsor of Olympic Team USA, dropped a 10-second Super Bowl teaser dubbed “The Jump.”
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The teaser features a novice skier named “Greg” zooming down the slopes while Olympic gold medalist Chloe
Kim and Olympian and Stanley Cup champion T. J. Oshie watch in awe and say, “there’s only one man who could’ve taught him that,” alluding to a mysterious fourth
character.
The spot was directed by "Top Gun: Maverick" and "F1" filmmaker Joseph Kosinski and is a continuation of a campaign that celebrates Team
USA and “the spirit of friendly competition,” according to the brand.
Last year Michelob Ultra had a spot in the big game called “The Ultra
Hustle” featuring Willem Dafoe, Catherine O’Hara and appearances by athletes including Randy Moss, Sabrina Ionescu and Ryan Crouser.