Alloy Bolsters Creative, UX/UI Chops With Look Listen Acquisition

Atlanta-based marketing agency Alloy has acquired creative and digital agency Look Listen for an undisclosed amount.   

Alloy said the deal strengthens its creative and experience practices. Look Listen specialties include brand strategy, UX/UI, and video production.   

Look Listen was founded about two decades ago by Kit Hues who becomes a creative partner at Alloy. Clients include Atlanta United, Equifax, Oracle, Prudential and Ameris Bank. The Look Listen brand will be shelved and the agency will by fully integrated with Alloy.  

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The move follows earlier Alloy M&A deals, including a merger with marketing firm The Partnership in December and the acquisition of martech Hot Sauce in October 2025.  

CEO Raj Choudhury has built Alloy through five acquisitions starting in 2012.

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