For the 15th year, Havas Media Network has retained its media assignment for Hyundai Motor Group after a review, the companies confirmed late yesterday.  

Havas’ remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America. It’s managed in collaboration with Hyundai agency of record Innocean. Canvas Worldwide handles the U.S. portion of the car company’s media account.   

Annual ad spending in the regions outside North America is estimated at over $600 million.  

Steve Jun, head of global business at Innocean stated that the renewal reflects “our shared commitment to delivering stronger, data-led media performance across key global markets."