The Super Bowl is roughly 48 hours away, and it
may be late to get an email out. But Taboola reports these stats on audience engagement, and they could come in useful if you intend to try:
While Kendrick Lamar’s 2025 performance broke
records, Bad Bunny is seeing 129% more buzz than Kendrick at this point last year, but halftime show interest is up 449%.
The Seattle Seahawks are drawing the most
interest. Readership for Mike Macdonald is topping that of Mike Vrabel by 3x. And Sam Darnold is drawing more than double the search momentum of Drake Maye.
As for
the Super Bowl Ad effect, beverage brands are dominating pre-game buzz. While Svedka is making noise with AI, the giants listed here are winning the readership battle:
Bud
Light: +569%
Budweiser: +99%
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Poppi: +79%
What’s the takeaway?
Taboola observes that while the NFL is aiming for a “Latino audience
Strategy” with Bad Bunny, the fans in general are more engaged than the league predicted. They are especially interested in underdog players like Sam Darnold.
The data covers the
last 45 days. Some of the messaging was driven by email. Taboola monitors these news readership trends across tens of thousands of news publishers.