• by Ray Schultz , Columnist, February 8, 2026

Bloomberg Media has launched a one-stop home for its premium live and on-demand video content.   

Viewers can access all of Bloomberg’s video on its site and on the new "Stream" tab on the Bloomberg mobile app.

It encompasses over two million hours of Bloomberg TV, Bloomberg’s Originals and digital content, as well as podcasts.  

The new experience will also arrive on third-party streaming platforms in Q3 2026. 

“We’re continuing to invest in video, so it’s easy to discover and seamless to navigate across one integrated Bloomberg experience,” says Roman Mackiewicz, chief information officer at Bloomberg Media. “With one of the world’s largest business video libraries and hundreds of new hours added each month, we’re focused on connecting people to the content they need to make big decisions – and generating more innovative opportunities for advertisers along the way.”

The “experience” includes:

- Dynamic, newsroom-led curation that allows Bloomberg editors to pivot the layout from breaking news content to explainers to documentaries

- Infrastructure powered by a media player with much higher streaming quality and instant load times

- Variable playback speeds and a “visualized radio” mode that combines audio and visual elements

In addition, Bloomberg is offering a video advertising suite that will connect brands to its premium audience with more specificity.

“We’re positioning video as a premium platform and expanding how we tell the most important stories from our global newsroom,” says Kristin Powers, Bloomberg’s deputy head of media editorial, who oversees video.  “Across TV, digital, social, vodcast, and documentaries, we’re creating a premier destination for our best video.”

The announcement comes as Bloomberg reports a successful 2025. It saw a 25% YoY increase in the total hours watched, with a video audience of more than 55 million. 

Bloomberg has a total household reach of more than 430 million, across linear television and 48 international streaming partners. 

While not releasing dollar figures, Bloomberg reported these positive benchmarks: 

• Total revenue grew by 6% YoY
• Subscription revenue rose by +10%
• Total advertising & sponsorship (core ads + live events) enjoyed +5% increase
• Live events sponsorships jumped by +30%

Meanwhile, ad revenue went up by these percentages across regions:

• North America: +3%
• Europe: +11%
• Middle East & Africa: +6%
• Asia-Pacific: +8%

Bloomberg now has 707,000+ paying subscribers.