• by Fern Siegel , Yesterday

Social agency Movers+Shakers has added three executives to its staff: Jarrod Bull as SVP, business partnerships, Petur Workman as vice president, business development, and Sam Schaitberger as vice president, strategy.

The hires come as brands demand more from the agency.

“Jarrod, Petur and Sam bring the type of leadership we need for our next phase,” said Evan Horowitz, CEO, Movers+Shakers. “Jarrod has a proven track record of building deep thought partnerships with CMOs. Petur knows how to find brands that are hungry for a collaborative relationship, and set up innovative collaborations. Sam brings a sharp cultural lens and deep understanding of how brands must evolve their strategy in a social-first world. Together, they strengthen our ability to help brands move at the speed of culture.”

Bull reports to COO Anton Perreau. Before this, he was Head of AI at StrawberryFrog. Previous posts include managing director at Yard NYC and managing partner at Code and Theory, where he helped grow the agency from 30 to 300 people.

“Marketing has entered a new chapter where culture, technology and creativity are converging faster than ever,” said Bull.

Workman reports to CEO Evan Horowitz and brings more than 15 years of experience across agency and brand environments. He's worked with Delta Air Lines, Novartis and Ralph Lauren. “I was attracted to Movers+Shakers because of their unparalleled reputation for creating culturally relevant brands,” said Workman. 

Prior to her hire, Schaitberger held senior posts at Edelman and MullenLowe and led strategy for Corona, Apple, AMD Gaming, Grey Goose and Ghirardelli. She report to CCO Geoffrey Goldberg.

“Social hasn’t just changed how brands communicate, it changed where culture is made,” said Schaitberger. “Social-first isn’t a format, but a fundamentally different way of thinking about brand building.”