• by Barbie Romero , March 24, 2026

At our Retail Summit in Scottsdale, leaders from Crunch Fitness, Bealls, Helzberg, SHEIN, Tecovas shared insights on nostalgia-led marketing, nano-influencers, social strategies, creator-driven products, and retention tactics.

Catch the best moments from the on-stage discussions below. 

Watch the full session recordings here and catch our next Retail Brand Insider Summit on August 12-15 in Lake Tahoe, CA. 

Chad Waetzig, Chief Marketing Officer from Crunch Fitness, shared that nostalgia wasn’t a primary objective in their brief but was it based on insights that were relatable to their target audience. 

Leana Less, CMO from Bealls, shared how the brand leverages nano influencers across local communities to authentically showcase their product assortment.

Jeanette Carter, Vice President of Marketing from Helzberg, shared how the brand balances organic and produced content while working toward a more cohesive and unified social strategy moving forward.

Lisa Zlotnick, Head of Brand PR from SHEIN, spoke about how creators are helping create products rather than just promote products to closely engage with their communities. 

Megan Smith, Director, Media Strategy from Tecovas, highlighted their Good Dog Club program, which focuses on retaining customers through surprise-and-delight moments, such as sending dog treats and gifts to customers when their boots are damaged by their pets.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.