• by Fern Siegel , Yesterday

FUSE Create has named Grant Cleland as creative director, expanding the agency's senior leadership. In his new role, Cleland will lead the efforts to drive cultural relevance for brands.

Most recently, he served as executive creative director at King Ursa. With more than 15 years experience, his brand work includes Timberland Canada, McDonald’s, Corona and The Toronto Maple Leafs.

Agency posts include Zulu Alpha Kilo, Bruce Mau Design and Leo Burnett.

Steve Miller, SVP/Partner at Toronto-based FUSE Create, said his new hire brought “a fearless approach to ideas and an instinct for work that resonates in culture,” adding his contributions would be “key to unlocking even more head-turning ideas for our clients.”

The industry is shifting and the work that wins today is innovative, adaptable and breakthrough,” added Cleland. “FUSE Create is built for that.”